New Parents often promise themselves never to use the word NO when speaking to their children, choosing instead to use alternative words, which is good in principle, develops language skills but exhausting and particularly irritating when they become “inbetweeners”.
There was a time when Trainers would tell you “that if you don’t hear the word NO more than you hear the word Yes – you are not asking enough of your customers.”
The word NO is probably one of the most over used words in the English language. It can be used as an Adverb, Adjective, Idiom, Noun and Verb- it’s even a chemical symbol but it is universally regarded in the negative – as a REJECTION and no one likes a rejection!
Yet it is vital in business that you understand what NO really means (in context) as it can be the difference between success and failure.
Let’s ignore the obvious buyer seller interaction and consider a situation most of us can more easily relate to – trying to get someone to do something for you, whether that’s in the office or the home!
Here are a few well-chosen words that may lie behind the next NO you hear …
I’m too busy
It’s not important enough to me
I’m alright doing what I’m doing
It’s too complicated
I don’t respect you
I don’t like you
I don’t understand you
What’s in it for me?
It’s beyond me
I’m afraid to let you down
I don’t want to embarrass myself
I can’t make that decision
I can’t take that decision
Once you understand what NO really means (and how best to respond to it) life gets easier and far more rewarding.