It’s obviously hard to describe your own personal skills, so Michael  prefers to leave that to the views of those he deals with on a daily basis.

His last 360-degree appraisal, completed anonymously online, revealed Michael to be ‘open to feedback, a genuine listener, driven by results, adaptable, engendering trust and an advocate of personal development’ with key strengths in entrepreneurial leadership, empowering others, communication, strategy and decision making.

With over 30 years of sales and marketing experience under his belt – 20 of those years in the boardroom, Michael Donaldson has improved the performance of the people , the profitability of the products, and the productivity of the processes, of leading companies in the jewellery, domestic appliance, consumer durable and FMCG sectors.

He certainly walks the talk, having lived with the consequences of his decisions and the actions of his teams day in and day out, for years.

Ice to Eskimos.

In the course of a long, eventful and highly successful career, Michael has sold virtually everywhere from the corner shop to the hypermarket, to manufacturers, distributors and end consumers –  even selling product into China for the Chinese to sell into the UK and USA.

He has marketed national brands and industry brands, grown existing sectors and created entirely new ones and launched new products from the basic commodity to the highly innovative.

Multi functions, multi cultures, multi sectors, multi talented.

Michael has also specialized in the integration and harmonization of customer facing businesses, leading and guiding cultural and behavioural change, working across multi functions with multi cultures in multi sectors and multi channels.

An innovative strategist and detailed implementer with highly developed people skills that enable him to overcome functional and cultural barriers, Michael excels in working closely with a team, leading strategy development and getting all parties aligned to take immediate action.

A Lean Six Sigma champion, Michael has re-engineered failing processes and tweaked where a mere tweak was in order across all types of functions, on the shop floor, in call centres, sales offices, order preparation and dispatch areas.


Michael has worked with a wide range of SME’s as well as for some of the world’s leading companies :

Procter & Gamble
Coloroll Group
Coates Viyella
Williams Holdings
Moulinex Groupe
Cookson Group
Fairtrade Foundation
Birmingham Women’s NHS Foundation Trust
Manchester City Football Club


University of York – Economics / Economic & Social History  – Joint Honours Degree

Chartered Institute of Marketing – Certificate & Diploma

Lean Six Sigma – Green Belt & Champion

McKinsey & Company – Company team member working with external consultants McKinsey on European Strategy

Aston Business School Mentor for Small Businesses.

Worcester Business School Entrepreneur in Residence.

Nat West Entrepreneurial-Spark Mentor for Start-Ups.

Nat West Entrepreneurial-Accelerator Mentor for High Growth Businesses.

Facilitator for the Executive Development Forum.

Facilitator for the JET Business Network.

Facilitator for The Institute of Directors H&W Mastermind Group.

Registered and approved Growth Coach for Growth Accelerator.

Accredited Topic Expert for the RJC – a global not-for-profit, standards setting and certification organisation.

Company Investment.

Michael’s personal and professional development has benefited from the investment of tens of thousands of pounds in: internal and external training programmes; conferences; forums and International ‘educational’ visits. Covering a wide variety of subjects including: Business Modelling; Strategy Planning; Leadership; Value Innovation; Managing Change; Sales Management; Train to Train; Strategic Marketing; Multi Channel Engagement; and Social Media.

Michael has also learnt through years of doing !

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