
How would you like to have your business described as acceptable – is there anything worse? It’s so worryingly neutral. It’s a feeling that does not excite or is ever likely to retain a customer let alone make them an advocate for your business
How would you like to have your business described as acceptable – is there anything worse? It’s so worryingly neutral. It’s a feeling that does not excite or is ever likely to retain a customer let alone make them an advocate for your business
I’m not talking about the customer voice, or the managing director voice but the type of voice, not whose voice – that tends to dominate in your business and the damage that can cause when other voices are not heard. In these…
With every challenge comes opportunity… yet to realise opportunity you must first challenge your sacred cows and your cake making.
Wage inflation will hit your bottom-line FACT, by how much depends on what you do to protect your bottom line and more importantly your people.
This month I attended the funeral of a young man who died in his sleep; family and friends shared stories, tears and smiles both formally from the front and informally over drinks. Yet I found myself reflecting on how we…
There are also indirect benefits that come with data usage such as increased objectivity, accountability, appreciation, clarity, communication, teamwork, and problem solving – everything business leaders strive to instil in their people.
According to McKinsey research, (June 2021) 78 percent of CEOs are now banking on marketing leaders to drive growth, as more and more company results suggest that those companies who continued to invest in marketing throughout the pandemic performed better…
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