How to realise data Value from data Usage

There are also indirect benefits that come with data usage such as increased objectivity, accountability, appreciation, clarity, communication, teamwork, and problem solving – everything business leaders strive to instil in their people.

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Posted in Business Growth, Data, Decision Making, Increasing Profits, Key Performance Indicator, leadership, Planning

Demands For Greater Marketing ROI

According to McKinsey research, (June 2021) 78 percent of CEOs are now banking on marketing leaders to drive growth, as more and more company results suggest that those companies who continued to invest in marketing throughout the pandemic performed better

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Posted in Brand Management, Digital Marketing, Marketing, Strategic Planning, The Boardroom

Happy or Content – Asked The President

At the time I was paying more attention to the grilled plaice just placed in front of me to have heard the start of the conversation, but I then clearly heard the voice of my client’s President “Let’s ask the

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Posted in Engagement, leadership, People performance, Principles, Purpose, Values

We don’t know what we don’t know

I’d just finished delivering a short podium session at an exhibition in Earl’s Court, London when I was approached by a former colleague. We exchanged a few pleasantries and agreed to meet up very soon for a proper catch-up, and

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Posted in Company Culture, Decision Making, Management Consultants, Mentoring, Personal Development, Skill Sets, The Boardroom

How to attract and retain NEW customers.

10 lessons for getting it right.

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Posted in Company Culture, Customer Centricity, Customer Experience, Engagement, People performance, Retail, Retail Service, Values

What’s the purpose of a mind if you can’t change it?

Effective change starts with the individual’s decision to change

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Posted in change management, leadership, Mentoring, Principles, Purpose

Better Boss Better Business.

Being a better boss today is not just about delivering the numbers, it is also about how you deliver the numbers. How you adopt, adapt, and advance your culture and your purpose led strategy to incorporate everything from and to

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Posted in leadership, process improvement

How to be found in a crowded market

It will help if you think in terms of the 3E’s. Exposure, Expenditure, and Experience. In 2013 we were exposed to over 7,000 brand messages every day, in 2020 the figure is estimated to be closer to 10,000 a day,

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Posted in communication, Customer Experience, Management Consultants, Marketing

It’s time to reset your Leadership compass.

The vaccine and the roadmap signal the time for a business leader to reset their leadership compass, as we look to the hope of tomorrow.

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Posted in business strategy, leadership, Planning

Essential advice from non-essential business owners.

In a world that has been turned upside down we need leadership and purpose. What is one person’s non-essential is another person’s essential. In this context, try explaining to a small business owner that their business (and for many their

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Posted in leadership, Purpose, Strategic Planning, Values