Customer Shoes – Walk in them to better your business.

To walk in your customer shoes, only takes an open mind and a little time, assuming your processes are efficient and effective; you can use a different name, you can even send it back, so it doesn’t have to cost you anything – yet the experience could save you money and make you money by making your business a better business.

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Posted in Customer Centricity, Customer Experience, Customer Journey, Engagement

What one MAN did on International Women’s Day

International Women’s Day has been observed for over 100 years in some countries, in 1945 the United Nations officially recognised March 8th as IWD but I’m embarrassed to say it wasn’t until 2018 that I actively (reactively) got involved on

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Posted in change management, Company Culture, Engagement, Values

Does your company have a growth culture?

Here are the three essentials of a growth culture, a few key questions to challenge your thinking and a handful of helpful tips to get your growth started. 1. Process Today many companies are growing profits faster than sales, thanks

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Posted in Annual Plan, Business Growth, Company Culture, Engagement, Key Performance Indicator, Marketing, product innovation

2017 most read Value Innovator posts

Here are last year’s 3 most popular Value Innovator posts, which you may have missed and in turn missed the opportunity to make a VALUE difference in this year. #3          I’m the Monster my Boss Created. Six words that said all

Posted in Appraisals, Customer Centricity, leadership, Uncategorized

I bring you gifts from three wise people

We three kings of Orient are Bearing gifts, we traverse afar… And continuing the seasonal theme I bring you gifts from three wise men (well two men and one woman) That will help you… Recruit Appraise Listen The first gift

Posted in Appraisals, communication, Data, people

Are your Marketers’ T shaped or I shaped?

With opt-in GDPR on the horizon data bases are going to be decimated, marketing plans torn up, and marketers reshaped.

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Posted in business strategy, Digital Marketing, Marketing

Do YOUR people know what GOOD looks like

You may have told them but depending on the how and the when, you told them, they still may not know what your expectations of them or the business are. As we know from life itself – GOOD to one

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Posted in Appraisals, Brand Expectations, Company Culture, Engagement, Key Performance Indicator, People performance