Blog Archives

Five step process to successful Range Management

In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry

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Posted in Brand Management, Customer Centricity, Process Management, product, Range Management

When saying NO can enhance your brand

Your reputation whether personal or professional has to be protected – often from yourself; as the failure or inability to say NO at the appropriate time and in the appropriate manner can cause lasting damage to your brand reputation. Some

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Posted in Brand Management, communication, Engagement, Values