Blog Archives

Demands For Greater Marketing ROI

According to McKinsey research, (June 2021) 78 percent of CEOs are now banking on marketing leaders to drive growth, as more and more company results suggest that those companies who continued to invest in marketing throughout the pandemic performed better

Tagged with: , , ,
Posted in Brand Management, Digital Marketing, Marketing, Strategic Planning, The Boardroom

Summer refresh your business relevance

Whether you choose a staycation or an overseas escape, it’s never been as important as it is, at this moment in time to take a break from work, the home office, furlough, the job search and the general negative impact

Tagged with: , , , , , ,
Posted in Brand Management, leadership, Planning, Proposition, Purpose, Strategic Planning, Values

Five step process to successful Range Management

In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry

Tagged with: ,
Posted in Brand Management, Customer Centricity, Process Management, product, Range Management

When saying NO can enhance your brand

Your reputation whether personal or professional has to be protected – often from yourself; as the failure or inability to say NO at the appropriate time and in the appropriate manner can cause lasting damage to your brand reputation. Some

Tagged with: , , , ,
Posted in Brand Management, communication, Engagement, Values