5 years ago I started my own company, The Value Innovator. The website went live in August 2013 and my first invoice was posted in October 2013 – its been a journey of twists and turns, ups and downs but…
MICHAEL DONALDSON Improving the performance of your business by improving the performance of your people, the profitability of your products and the productivity of your process.
THE VALUE INNOVATOR – Improving the performance of your business.
Blog Archives
How SUSTAINABLE is your USP?
many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP
Tagged with: branding, culture, customer engagement, USP
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Posted in Annual Plan, Brand Values, Company Culture, Marketing
If experience doesn’t meet expectation YOU lose
I’m concerned that I’ve morphed into Victor Meldrew and I don’t believe it! Over the last 2 months my normally happy experience in some of my local businesses was not so happy – my experience did not match my expectation. Expectations…
Tagged with: Robots, young people
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
