As we are officially coming out of lockdown (too slowly for some / too quickly for others) the tendency amongst some business leaders will be, to get back to work and get back fast; with the immediate responsibility falling on…
Blog Archives
Mind your language when coming out!
Tagged with: communication, coronavirus, Covid 19, Lockdown, STRATEGY
Posted in Brand Values, communication, Marketing, Purpose, Values
Posted in Brand Values, communication, Marketing, Purpose, Values
The most frequently asked questions since 2013
5 years ago I started my own company, The Value Innovator. The website went live in August 2013 and my first invoice was posted in October 2013 – its been a journey of twists and turns, ups and downs but…
How SUSTAINABLE is your USP?
many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP
Tagged with: branding, culture, customer engagement, USP
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Posted in Annual Plan, Brand Values, Company Culture, Marketing
If experience doesn’t meet expectation YOU lose
I’m concerned that I’ve morphed into Victor Meldrew and I don’t believe it! Over the last 2 months my normally happy experience in some of my local businesses was not so happy – my experience did not match my expectation. Expectations…
Tagged with: Robots, young people
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
