Blog Archives

The most frequently asked questions since 2013

5 years ago I started my own company, The Value Innovator. The website went live in August 2013 and my first invoice was posted in October 2013 – its been a journey of twists and turns, ups and downs but

Posted in Brand Values, business advisor, Management Consultants

How SUSTAINABLE is your USP?

many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP

Tagged with: , , ,
Posted in Annual Plan, Brand Values, Company Culture, Marketing

If experience doesn’t meet expectation YOU lose

I’m concerned that I’ve morphed into Victor Meldrew and I don’t believe it! Over the last 2 months my normally happy experience in some of my local businesses was not so happy – my experience did not match my expectation. Expectations

Tagged with: ,
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training