As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and…
Blog Archives
Probably the BEST sale in the world
Tagged with: Promotions, retail stores, SALES
Posted in communication, Customer Experience, efficiency, Marketing
Posted in communication, Customer Experience, efficiency, Marketing
Ditch print at your own risk!
In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because…
Tagged with: Budgets, CATALOGUES, Digital, Print
Posted in communication, Customer Experience, Digital Marketing, Marketing
Posted in communication, Customer Experience, Digital Marketing, Marketing
Engage your customers by engaging your staff.
Markets are becoming more and more competitive with new brands, products, services, initiatives, stores and websites. As a consequence we all have to be smarter in our thinking and approach as to how we want to be perceived by our…
Tagged with: communication, culture, customer engagement, employee engagement
Posted in communication, Company Culture, Engagement, Proposition
Posted in communication, Company Culture, Engagement, Proposition
What NO really means.
New Parents often promise themselves never to use the word NO when speaking to their children, choosing instead to use alternative words, which is good in principle, develops language skills but exhausting and particularly irritating when they become “inbetweeners”. There…
Tagged with: communication, customer engagement, employee engagement, Skills for business growth
Posted in communication, Company Culture, Engagement, Skill Sets
Posted in communication, Company Culture, Engagement, Skill Sets
Your online process can cost you customers, if it ignores our natural emotions.
Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –…
Tagged with: communication, Content Marketing, customer engagement, online, processes, websites
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
Difficult conversations – a necessity, rarely a pleasure, and all too often avoided.
Whether you are a Team Leader or CEO, initiating difficult conversations is one of the responsibilities of your position, and one which can greatly drain not only your time but your emotions. Yet, if handled correctly they can be very…
Tagged with: communication, culture, employee engagement, growth limitation
Posted in communication, Company Culture, Decision Making, Engagement, Skill Sets, Values
Posted in communication, Company Culture, Decision Making, Engagement, Skill Sets, Values
Tis the season of goodwill to all employees…
So why is it “64% of all employees would rather have a new Manager than a pay rise”? It is commonly accepted that an engaged employee is a more productive employee – “94% of the worlds most admired companies believe…
Tagged with: communication, culture, employee engagement, growth limitation, know your colleagues, Senior Managers, surveys
Posted in communication, Company Culture, Decision Making, Engagement, Managing Meetings, Skill Sets, Social Media, Values
Posted in communication, Company Culture, Decision Making, Engagement, Managing Meetings, Skill Sets, Social Media, Values
