Blog Archives

Probably the BEST sale in the world

As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and

Tagged with: , ,
Posted in communication, Customer Experience, efficiency, Marketing

Ditch print at your own risk!

In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because

Tagged with: , , ,
Posted in communication, Customer Experience, Digital Marketing, Marketing

Engage your customers by engaging your staff.

Markets are becoming more and more competitive with new brands, products, services, initiatives, stores and websites. As a consequence we all have to be smarter in our thinking and approach as to how we want to be perceived by our

Tagged with: , , ,
Posted in communication, Company Culture, Engagement, Proposition

What NO really means.

New Parents often promise themselves never to use the word NO when speaking to their children, choosing instead to use alternative words, which is good in principle, develops language skills but exhausting and particularly irritating when they become “inbetweeners”. There

Tagged with: , , ,
Posted in communication, Company Culture, Engagement, Skill Sets

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

Tagged with: , , , , ,
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

Difficult conversations – a necessity, rarely a pleasure, and all too often avoided.

Whether you are a Team Leader or CEO, initiating difficult conversations is one of the responsibilities of your position, and one which can greatly drain not only your time but your emotions. Yet, if handled correctly they can be very

Tagged with: , , ,
Posted in communication, Company Culture, Decision Making, Engagement, Skill Sets, Values

Tis the season of goodwill to all employees…

So why is it “64% of all employees would rather have a new Manager than a pay rise”? It is commonly accepted that an engaged employee is a more productive employee – “94% of the worlds most admired companies believe

Tagged with: , , , , , ,
Posted in communication, Company Culture, Decision Making, Engagement, Managing Meetings, Skill Sets, Social Media, Values