Blog Archives

Five step process to successful Range Management

In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry

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Posted in Brand Management, Customer Centricity, Process Management, product, Range Management

Customer Shoes – Walk in them to better your business.

To walk in your customer shoes, only takes an open mind and a little time, assuming your processes are efficient and effective; you can use a different name, you can even send it back, so it doesn’t have to cost you anything – yet the experience could save you money and make you money by making your business a better business.

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Posted in Customer Centricity, Customer Experience, Customer Journey, Engagement

2017 most read Value Innovator posts

Here are last year’s 3 most popular Value Innovator posts, which you may have missed and in turn missed the opportunity to make a VALUE difference in this year. #3          I’m the Monster my Boss Created. Six words that said all

Posted in Appraisals, Customer Centricity, leadership, Uncategorized

Company Centric Processes COST you

Customer habits are changing and if you fail to anticipate them or at least follow them you will lose them. Business processes need to be customer centric, they need to serve the customer’s wants. Organisations that achieve this will gain business

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Posted in Customer Centricity, Customer Journey, Process Management