10 lessons for getting it right.
Blog Archives
How to be found in a crowded market
It will help if you think in terms of the 3E’s. Exposure, Expenditure, and Experience. In 2013 we were exposed to over 7,000 brand messages every day, in 2020 the figure is estimated to be closer to 10,000 a day,…
Tagged with: #crowdedmarkets, #Referals, #standout
Posted in communication, Customer Experience, Management Consultants, Marketing
Posted in communication, Customer Experience, Management Consultants, Marketing
What gets you out of bed in the morning?
For some it’s the alarm, a cup of tea, a seat on the train, or the mortgage and for some it’s simply the thought of going to work that day. Have I missed anyone? One morning I got out of…
Tagged with: culture, leadership, NHS, P&G, Values
Posted in Company Culture, Customer Experience, Engagement, leadership, Principles, Purpose, Values
Posted in Company Culture, Customer Experience, Engagement, leadership, Principles, Purpose, Values
Customer Shoes – Walk in them to better your business.
To walk in your customer shoes, only takes an open mind and a little time, assuming your processes are efficient and effective; you can use a different name, you can even send it back, so it doesn’t have to cost you anything – yet the experience could save you money and make you money by making your business a better business.
Tagged with: Better Business
Posted in Customer Centricity, Customer Experience, Customer Journey, Engagement
Posted in Customer Centricity, Customer Experience, Customer Journey, Engagement
Probably the BEST sale in the world
As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and…
Tagged with: Promotions, retail stores, SALES
Posted in communication, Customer Experience, efficiency, Marketing
Posted in communication, Customer Experience, efficiency, Marketing
Ditch print at your own risk!
In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because…
Tagged with: Budgets, CATALOGUES, Digital, Print
Posted in communication, Customer Experience, Digital Marketing, Marketing
Posted in communication, Customer Experience, Digital Marketing, Marketing
If experience doesn’t meet expectation YOU lose
I’m concerned that I’ve morphed into Victor Meldrew and I don’t believe it! Over the last 2 months my normally happy experience in some of my local businesses was not so happy – my experience did not match my expectation. Expectations…
Tagged with: Robots, young people
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
Posted in Brand Expectations, Brand Values, Customer Experience, Engagement, Retail Service, Sales Training
Michael Donaldson The Value Innovator - Improving the performance of your business 