Blog Archives

Are your Marketers’ T shaped or I shaped?

With opt-in GDPR on the horizon data bases are going to be decimated, marketing plans torn up, and marketers reshaped.

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Posted in business strategy, Digital Marketing, Marketing

Ditch print at your own risk!

In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because

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Posted in communication, Customer Experience, Digital Marketing, Marketing

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

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Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

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Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media

The business of retail: Insights from…

I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had  withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of

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Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values