According to McKinsey research, (June 2021) 78 percent of CEOs are now banking on marketing leaders to drive growth, as more and more company results suggest that those companies who continued to invest in marketing throughout the pandemic performed better…
It will help if you think in terms of the 3E’s. Exposure, Expenditure, and Experience. In 2013 we were exposed to over 7,000 brand messages every day, in 2020 the figure is estimated to be closer to 10,000 a day,…
As we are officially coming out of lockdown (too slowly for some / too quickly for others) the tendency amongst some business leaders will be, to get back to work and get back fast; with the immediate responsibility falling on…
So Greatness is all relative and Hits ain’t quite what they used to be! Nevertheless, here are the most viewed Value Innovator blogs of 2018. #3 Has the internet killed the Sales Professional? The demographic of the audience (and buyers)…
Here are the three essentials of a growth culture, a few key questions to challenge your thinking and a handful of helpful tips to get your growth started. 1. Process Today many companies are growing profits faster than sales, thanks…
With opt-in GDPR on the horizon data bases are going to be decimated, marketing plans torn up, and marketers reshaped.
many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP
As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and…
In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because…
Michael Donaldson The Value Innovator - Improving the performance of your business 
You must be logged in to post a comment.