As we are officially coming out of lockdown (too slowly for some / too quickly for others) the tendency amongst some business leaders will be, to get back to work and get back fast; with the immediate responsibility falling on…
Blog Archives
Mind your language when coming out!
Tagged with: communication, coronavirus, Covid 19, Lockdown, STRATEGY
Posted in Brand Values, communication, Marketing, Purpose, Values
Posted in Brand Values, communication, Marketing, Purpose, Values
2018 Greatest Hits
So Greatness is all relative and Hits ain’t quite what they used to be! Nevertheless, here are the most viewed Value Innovator blogs of 2018. #3 Has the internet killed the Sales Professional? The demographic of the audience (and buyers)…
Tagged with: culture, internet, SALES, Skills for business growth, Sustainability, USP's
Posted in Business Growth, Company Culture, internet, Marketing, Sales Training, Values
Posted in Business Growth, Company Culture, internet, Marketing, Sales Training, Values
Does your company have a growth culture?
Here are the three essentials of a growth culture, a few key questions to challenge your thinking and a handful of helpful tips to get your growth started. 1. Process Today many companies are growing profits faster than sales, thanks…
Tagged with: apple, culture, Growth, pandora
Posted in Annual Plan, Business Growth, Company Culture, Engagement, Key Performance Indicator, Marketing, product innovation
Posted in Annual Plan, Business Growth, Company Culture, Engagement, Key Performance Indicator, Marketing, product innovation
Are your Marketers’ T shaped or I shaped?
With opt-in GDPR on the horizon data bases are going to be decimated, marketing plans torn up, and marketers reshaped.
How SUSTAINABLE is your USP?
many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP
Tagged with: branding, culture, customer engagement, USP
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Probably the BEST sale in the world
As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and…
Tagged with: Promotions, retail stores, SALES
Posted in communication, Customer Experience, efficiency, Marketing
Posted in communication, Customer Experience, efficiency, Marketing
Ditch print at your own risk!
In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because…
Tagged with: Budgets, CATALOGUES, Digital, Print
Posted in communication, Customer Experience, Digital Marketing, Marketing
Posted in communication, Customer Experience, Digital Marketing, Marketing
Your online process can cost you customers, if it ignores our natural emotions.
Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –…
Tagged with: communication, Content Marketing, customer engagement, online, processes, websites
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Its been emotional!
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
Tagged with: Aldi, branding, Budgets, customer engagement, know your customer, retail stores, retailers, Tesco
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
