Blog Archives

Slogans Attract, Stories Engage, Sales pay Bills.

How fit for the future is your sales process?

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Posted in Business Growth, Marketing, SALES, Strategic Planning

Mind your language when coming out!

As we are officially coming out of lockdown (too slowly for some / too quickly for others) the tendency amongst some business leaders will be, to get back to work and get back fast; with the immediate responsibility falling on

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Posted in Brand Values, communication, Marketing, Purpose, Values

2018 Greatest Hits

So Greatness is all relative and Hits ain’t quite what they used to be! Nevertheless, here are the most viewed Value Innovator blogs of 2018. #3 Has the internet killed the Sales Professional? The demographic of the audience (and buyers)

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Posted in Business Growth, Company Culture, internet, Marketing, Sales Training, Values

Does your company have a growth culture?

Here are the three essentials of a growth culture, a few key questions to challenge your thinking and a handful of helpful tips to get your growth started. 1. Process Today many companies are growing profits faster than sales, thanks

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Posted in Annual Plan, Business Growth, Company Culture, Engagement, Key Performance Indicator, Marketing, product innovation

Are your Marketers’ T shaped or I shaped?

With opt-in GDPR on the horizon data bases are going to be decimated, marketing plans torn up, and marketers reshaped.

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Posted in business strategy, Digital Marketing, Marketing

How SUSTAINABLE is your USP?

many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP

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Posted in Annual Plan, Brand Values, Company Culture, Marketing

Probably the BEST sale in the world

As we approach the sales’ silly season, I thought I’d share the 8 basic principles that lie behind what is probably the BEST retail sale in the world. There was a time when sales were sales, one in January and

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Posted in communication, Customer Experience, efficiency, Marketing

Ditch print at your own risk!

In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because

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Posted in communication, Customer Experience, Digital Marketing, Marketing

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

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Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media