Blog Archives

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

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Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Its been emotional!

New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether

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Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values

Great Products or Great Marketing – which one really matters the most?

When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for

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Posted in Company Culture, Marketing, product, product development, product innovation, Proposition

What makes your company so special?

Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your

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Posted in Company Culture, Engagement, Marketing, Proposition, Values

Remember everyone is an expert in Marketing

Wise words from an MD over 20 years ago as we drove away from our Divisional office having just pitched a TV campaign to the Divisional board. Earlier in our meeting, I’d learnt the importance of “knowing when to bite

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Posted in Company Culture, Engagement, Marketing

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

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Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media