Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –…
Blog Archives
Your online process can cost you customers, if it ignores our natural emotions.
Tagged with: communication, Content Marketing, customer engagement, online, processes, websites
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Its been emotional!
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
Tagged with: Aldi, branding, Budgets, customer engagement, know your customer, retail stores, retailers, Tesco
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Great Products or Great Marketing – which one really matters the most?
When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for…
Tagged with: apple, branding, Budgets, culture, growth limitation, P&G, pandora, STRATEGY
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
What makes your company so special?
Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your…
Tagged with: branding, culture, customer engagement, employee engagement, know your customer
Posted in Company Culture, Engagement, Marketing, Proposition, Values
Posted in Company Culture, Engagement, Marketing, Proposition, Values
Remember everyone is an expert in Marketing
Wise words from an MD over 20 years ago as we drove away from our Divisional office having just pitched a TV campaign to the Divisional board. Earlier in our meeting, I’d learnt the importance of “knowing when to bite…
Tagged with: keep it simple, know your colleagues, know your customer, marketing experts
Posted in Company Culture, Engagement, Marketing
Posted in Company Culture, Engagement, Marketing
Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!
According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some…
Tagged with: Banking, Big Data, branding, Breville, Budgets, data, Domino Pizza, Iphone, know your customer, Ladbrokes, marketing fundamentals, Steve Jobs
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Michael Donaldson The Value Innovator - Improving the performance of your business 
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