In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry…
Blog Archives
Five step process to successful Range Management
Tagged with: excess stock, SMEs
Posted in Brand Management, Customer Centricity, Process Management, product, Range Management
Posted in Brand Management, Customer Centricity, Process Management, product, Range Management
Its been emotional!
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
Tagged with: Aldi, branding, Budgets, customer engagement, know your customer, retail stores, retailers, Tesco
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Great Products or Great Marketing – which one really matters the most?
When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for…
Tagged with: apple, branding, Budgets, culture, growth limitation, P&G, pandora, STRATEGY
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
