Blog Archives

Engage your customers by engaging your staff.

Markets are becoming more and more competitive with new brands, products, services, initiatives, stores and websites. As a consequence we all have to be smarter in our thinking and approach as to how we want to be perceived by our

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Posted in communication, Company Culture, Engagement, Proposition

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Its been emotional!

New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether

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Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values

Great Products or Great Marketing – which one really matters the most?

When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for

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Posted in Company Culture, Marketing, product, product development, product innovation, Proposition

What makes your company so special?

Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your

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Posted in Company Culture, Engagement, Marketing, Proposition, Values

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media

The business of retail: Insights from…

I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had  withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of

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Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values