10 lessons for getting it right.
Blog Archives
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Its been emotional!
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
Tagged with: Aldi, branding, Budgets, customer engagement, know your customer, retail stores, retailers, Tesco
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!
According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some…
Tagged with: Banking, Big Data, branding, Breville, Budgets, data, Domino Pizza, Iphone, know your customer, Ladbrokes, marketing fundamentals, Steve Jobs
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
The business of retail: Insights from…
I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of…
Tagged with: branding, customer engagement, employee engagement, know your customer, retail stores, retailers, Social Media
Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values
Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values
Flagship Stores – It’s not all about size!
If you take branding and customer engagement seriously, irrespective of your industry, you should take half a day away from your desk to refresh your own ideas and practices of “Know Your Customer”, courtesy of some of the world’s leading…
Tagged with: apple, branding, burberry, customer engagement, hollister, know your customer, pandora, retail stores
Posted in Retail
Posted in Retail
