Blog Archives

Are you in control of your cyber creep?

Has your personal life succumbed to the cyber habits of the office? Cyber creep is killing conversations and undermining relationships at work and at home – a survey by Good Technology reported that 69% of staff check their emails before

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Posted in communication, Company Culture, e-commerce, Engagement, Skill Sets, Social Media, Values

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

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Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

Tis the season of goodwill to all employees…

So why is it “64% of all employees would rather have a new Manager than a pay rise”? It is commonly accepted that an engaged employee is a more productive employee – “94% of the worlds most admired companies believe

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Posted in communication, Company Culture, Decision Making, Engagement, Managing Meetings, Skill Sets, Social Media, Values

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

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Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media