Blog Archives

Great Products or Great Marketing – which one really matters the most?

When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for

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Posted in Company Culture, Marketing, product, product development, product innovation, Proposition

Flagship Stores – It’s not all about size!

If you take branding and customer engagement seriously, irrespective of your industry, you should take half a day away from your desk to refresh your own ideas and practices of “Know Your Customer”, courtesy of some of the world’s leading

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Posted in Retail