Whether you’re making the appointment, seeking the appointment or in the early stages of succession planning for the appointment, there are 3 basic ingredients that you need in your recipe for success: Performance; Image and Exposure (PIE). The term PIE…
Blog Archives
Promotion should be a piece of (cake)PIE
Tagged with: branding, self management, tips on
Posted in Career Management, People performance, Promotion
Posted in Career Management, People performance, Promotion
How SUSTAINABLE is your USP?
many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP
Tagged with: branding, culture, customer engagement, USP
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Posted in Annual Plan, Brand Values, Company Culture, Marketing
Its been emotional!
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
Tagged with: Aldi, branding, Budgets, customer engagement, know your customer, retail stores, retailers, Tesco
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values
Great Products or Great Marketing – which one really matters the most?
When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for…
Tagged with: apple, branding, Budgets, culture, growth limitation, P&G, pandora, STRATEGY
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
What makes your company so special?
Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your…
Tagged with: branding, culture, customer engagement, employee engagement, know your customer
Posted in Company Culture, Engagement, Marketing, Proposition, Values
Posted in Company Culture, Engagement, Marketing, Proposition, Values
Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!
According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some…
Tagged with: Banking, Big Data, branding, Breville, Budgets, data, Domino Pizza, Iphone, know your customer, Ladbrokes, marketing fundamentals, Steve Jobs
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.
Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every…
Tagged with: branding, Content Marketing, data, know your customer, marketing fundamentals, Social Media, tips on
Posted in Digital Marketing, Engagement, Proposition, Social Media
Posted in Digital Marketing, Engagement, Proposition, Social Media
The business of retail: Insights from…
I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of…
Tagged with: branding, customer engagement, employee engagement, know your customer, retail stores, retailers, Social Media
Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values
Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values
Flagship Stores – It’s not all about size!
If you take branding and customer engagement seriously, irrespective of your industry, you should take half a day away from your desk to refresh your own ideas and practices of “Know Your Customer”, courtesy of some of the world’s leading…
Tagged with: apple, branding, burberry, customer engagement, hollister, know your customer, pandora, retail stores
Posted in Retail
Posted in Retail
Michael Donaldson The Value Innovator - Improving the performance of your business 
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