Blog Archives

Promotion should be a piece of (cake)PIE

Whether you’re making the appointment, seeking the appointment or in the early stages of succession planning for the appointment, there are 3 basic ingredients that you need in your recipe for success: Performance; Image and Exposure (PIE). The term PIE

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Posted in Career Management, People performance, Promotion

How SUSTAINABLE is your USP?

many companies will be overlooked as they have failed to identify, understand and communicate a sustainable USP

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Posted in Annual Plan, Brand Values, Company Culture, Marketing

Its been emotional!

New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether

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Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values

Great Products or Great Marketing – which one really matters the most?

When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for

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Posted in Company Culture, Marketing, product, product development, product innovation, Proposition

What makes your company so special?

Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your

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Posted in Company Culture, Engagement, Marketing, Proposition, Values

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

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Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media