
After 30 years in what is generically referred to as “corporate life” where we even planned the plan, the shock of working with smaller businesses that do not produce a plan, let alone written goals was (for me) an anathema…
After 30 years in what is generically referred to as “corporate life” where we even planned the plan, the shock of working with smaller businesses that do not produce a plan, let alone written goals was (for me) an anathema…
In the digital scramble not to be left behind, many companies are forgetting the basics of marketing when shifting catalogues from print to digital. The simple truth about printed catalogues is that they are relatively expensive, but they work because…
New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether…
When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for…
According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some…