Blog Archives

Your online process can cost you customers, if it ignores our natural emotions.

Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –

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Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media

Are you intimidated, bamboozled or simply seduced by the world of digital?

In 2000 I was responsible for the launch and performance of a transactional website, ably supported when they weren’t doing their day jobs, by 2 from IT and 2 from marketing. Back then it was about securing an online presence,

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Posted in Digital Marketing