Here are 5 tips to help you improve your processes and keep your customers. After what I can only imagine was hundreds of hours in the planning and thousands of pounds spent marketing, I abandoned the basket at the checkout –…
MICHAEL DONALDSON Improving the performance of your business by improving the performance of your people, the profitability of your products and the productivity of your process.
THE VALUE INNOVATOR – Improving the performance of your business.
Blog Archives
Your online process can cost you customers, if it ignores our natural emotions.
Tagged with: communication, Content Marketing, customer engagement, online, processes, websites
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
Posted in communication, Digital Marketing, Engagement, Marketing, process improvement, Social Media
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.
Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every…
Tagged with: branding, Content Marketing, data, know your customer, marketing fundamentals, Social Media, tips on
Posted in Digital Marketing, Engagement, Proposition, Social Media
Posted in Digital Marketing, Engagement, Proposition, Social Media
Are you intimidated, bamboozled or simply seduced by the world of digital?
In 2000 I was responsible for the launch and performance of a transactional website, ably supported when they weren’t doing their day jobs, by 2 from IT and 2 from marketing. Back then it was about securing an online presence,…
