Blog Archives

What makes your company so special?

Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your

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Posted in Company Culture, Engagement, Marketing, Proposition, Values

KPI’s love them or loathe them – ten tips to help you use them rather than abuse them.

Do remember they are ONLY Indicators. Don’t have too many – they can distract from the real issues. Do use selectively on the things that matter. Don’t ignore the input of those who work in the area when defining the

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Posted in Company Culture, Engagement, Key Performance Indicator, Reviewing your Business Plan, Values

The business of retail: Insights from…

I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had  withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of

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Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values

20 days to go and 20 things you can still do to generate Trade Fair sales

With the Trade Fair only 20 days away there is nothing you can do about your stand location, design,build or catalogue copy; but there is still time to do 20 quick and easy things that could make all the difference

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Posted in Trade Fairs and Exhibitions

Flagship Stores – It’s not all about size!

If you take branding and customer engagement seriously, irrespective of your industry, you should take half a day away from your desk to refresh your own ideas and practices of “Know Your Customer”, courtesy of some of the world’s leading

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Posted in Retail