Blog Archives

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

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Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media

KPI’s love them or loathe them – ten tips to help you use them rather than abuse them.

Do remember they are ONLY Indicators. Don’t have too many – they can distract from the real issues. Do use selectively on the things that matter. Don’t ignore the input of those who work in the area when defining the

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Posted in Company Culture, Engagement, Key Performance Indicator, Reviewing your Business Plan, Values

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media