According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some…
MICHAEL DONALDSON Improving the performance of your business by improving the performance of your people, the profitability of your products and the productivity of your process.
THE VALUE INNOVATOR – Improving the performance of your business.
Blog Archives
Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!
Tagged with: Banking, Big Data, branding, Breville, Budgets, data, Domino Pizza, Iphone, know your customer, Ladbrokes, marketing fundamentals, Steve Jobs
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media
KPI’s love them or loathe them – ten tips to help you use them rather than abuse them.
Do remember they are ONLY Indicators. Don’t have too many – they can distract from the real issues. Do use selectively on the things that matter. Don’t ignore the input of those who work in the area when defining the…
Tagged with: customer engagement, data, employee engagement, know your customer, KPIs
Posted in Company Culture, Engagement, Key Performance Indicator, Reviewing your Business Plan, Values
Posted in Company Culture, Engagement, Key Performance Indicator, Reviewing your Business Plan, Values
Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.
Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every…
Tagged with: branding, Content Marketing, data, know your customer, marketing fundamentals, Social Media, tips on
Posted in Digital Marketing, Engagement, Proposition, Social Media
Posted in Digital Marketing, Engagement, Proposition, Social Media
