Blog Archives

Are you spending enough time ON your business to deliver real Growth?

As the senior manager in your business you are responsible for setting the future direction of the business and your people are depending on you to make the right decisions. These decisions cannot be taken effectively, without spending sufficient time

Tagged with: , , , , , , , ,
Posted in Annual Plan, Decision Making, Prioritisation, Reviewing your Business Plan, Time Management

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

Tagged with: , , , , , , , ,
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Its been emotional!

New Tesco boss David Lewis says “culture, processes and proposition must change” in other words they need to improve the performance of their people, the profitability of their products and the productivity their process – all common management challenges whether

Tagged with: , , , , , , ,
Posted in Company Culture, Decision Making, Engagement, Marketing, product, Proposition, Retail, Values

What makes your company so special?

Your company is not special if you simply deliver what you say you will deliver. What is it that you do that keeps your customers or clients coming back to you rather than going to your competitors? What are your

Tagged with: , , , ,
Posted in Company Culture, Engagement, Marketing, Proposition, Values

Remember everyone is an expert in Marketing

Wise words from an MD over 20 years ago as we drove away from our Divisional office having just pitched a TV campaign to the Divisional board. Earlier in our meeting, I’d learnt the importance of “knowing when to bite

Tagged with: , , ,
Posted in Company Culture, Engagement, Marketing

Whether it’s BIG DATA or small data, if you don’t use it – it’s just data!

According to CMS Wire, marketeers who put data at the centre of their marketing decisions can increase their ROI by 15-20%. In our daily lives we are making hundreds and potentially thousands of decisions every day, some are complicated , some

Tagged with: , , , , , , , , , , ,
Posted in Data, Decision Making, Digital Marketing, Engagement, Marketing, Retail, Social Media

KPI’s love them or loathe them – ten tips to help you use them rather than abuse them.

Do remember they are ONLY Indicators. Don’t have too many – they can distract from the real issues. Do use selectively on the things that matter. Don’t ignore the input of those who work in the area when defining the

Tagged with: , , , ,
Posted in Company Culture, Engagement, Key Performance Indicator, Reviewing your Business Plan, Values