Blog Archives

What gets you out of bed in the morning?

For some it’s the alarm, a cup of tea, a seat on the train, or the mortgage and for some it’s simply the thought of going to work that day. Have I missed anyone? One morning I got out of

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Posted in Company Culture, Customer Experience, Engagement, leadership, Principles, Purpose, Values

Great Products or Great Marketing – which one really matters the most?

When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for

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Posted in Company Culture, Marketing, product, product development, product innovation, Proposition