Michael Donaldson The Value Innovator – Improving the performance of your business

We only see what we want to see

Posted on March 18, 2017 by Michael Donaldson The Value Innovator

And we only hear what we want to hear because it suits us… it’s easily done but aren’t all mistakes!

Trade Fairs … all marketing and NO sales…

Posted on September 9, 2013 by Michael Donaldson The Value Innovator

Trade Fairs … All Marketing and NO Sales… Exhibiting at Trade Fairs can cost tens of thousands of pounds if you include stand design, build, space, services, marketing, product, travel, accommodation, subsistence etc and I know it prompts debate in…

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We only see what we want to see

Trade Fairs … all marketing and NO sales…