In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry…
MICHAEL DONALDSON Improving the performance of your business by improving the performance of your people, the profitability of your products and the productivity of your process.
THE VALUE INNOVATOR – Improving the performance of your business.
Blog Archives
Five step process to successful Range Management
Tagged with: excess stock, SMEs
Posted in Brand Management, Customer Centricity, Process Management, product, Range Management
Posted in Brand Management, Customer Centricity, Process Management, product, Range Management
Engagement – it’s more than Christmas hats and Turkey baps.
It’s that time of the year again when employers say THANK YOU to their employees under the embarrassment-free guise of Christmas … and why not? I’m one for tradition, but I’m also one for saying thank you as and when…
Tagged with: culture, employee engagement, Senior Managers, SMEs
Posted in Company Culture, Engagement, leadership, People performance
Posted in Company Culture, Engagement, leadership, People performance
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Are you intimidated, bamboozled or simply seduced by the world of digital?
In 2000 I was responsible for the launch and performance of a transactional website, ably supported when they weren’t doing their day jobs, by 2 from IT and 2 from marketing. Back then it was about securing an online presence,…
