Blog Archives

Five step process to successful Range Management

In the summer of 2017 Burberry made the headlines for having destroyed £28m of (unsold) stock to guard against counterfeits – a practice understood to be common across the retail industry. According to the Times, more than £90m of Burberry

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Posted in Brand Management, Customer Centricity, Process Management, product, Range Management

Engagement – it’s more than Christmas hats and Turkey baps.

It’s that time of the year again when employers say THANK YOU to their employees under the embarrassment-free guise of Christmas … and why not? I’m one for tradition, but I’m also one for saying thank you as and when

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Posted in Company Culture, Engagement, leadership, People performance

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Are you intimidated, bamboozled or simply seduced by the world of digital?

In 2000 I was responsible for the launch and performance of a transactional website, ably supported when they weren’t doing their day jobs, by 2 from IT and 2 from marketing. Back then it was about securing an online presence,

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Posted in Digital Marketing