Blog Archives

Are you in control of your cyber creep?

Has your personal life succumbed to the cyber habits of the office? Cyber creep is killing conversations and undermining relationships at work and at home – a survey by Good Technology reported that 69% of staff check their emails before

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Posted in communication, Company Culture, e-commerce, Engagement, Skill Sets, Social Media, Values

There’s still time to get online for Christmas.

“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot

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Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media

Intimidated, Bamboozled or simply Seduced by the world of digital – Part 2: Social Media for the over 40’s.

Social Media is the new word of mouth, which means you are no longer able to control what is being said about your brand; but you can join the conversation, and use the insights to enhance your brand value. Every

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Posted in Digital Marketing, Engagement, Proposition, Social Media

The business of retail: Insights from…

I had just manoeuvred into an extremely tight parking space when I took the call – 2 experts had  withdrawn from a retail panel debate at Spring Fair International, could I help? … “retail you say”… yes in front of

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Posted in Digital Marketing, Engagement, Proposition, Retail, Trade Fairs and Exhibitions, Values

10 tips on how to stop internal email undermining team spirit and limiting business growth

email is a powerful business tool which can be just as damaging as it can be beneficial to a company organisation. In many companies there’s too much time spent IN the on screen detail and too little time spent ON

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Posted in Company Culture

Are you intimidated, bamboozled or simply seduced by the world of digital?

In 2000 I was responsible for the launch and performance of a transactional website, ably supported when they weren’t doing their day jobs, by 2 from IT and 2 from marketing. Back then it was about securing an online presence,

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Posted in Digital Marketing