As we are officially coming out of lockdown (too slowly for some / too quickly for others) the tendency amongst some business leaders will be, to get back to work and get back fast; with the immediate responsibility falling on…
Blog Archives
Mind your language when coming out!
Tagged with: communication, coronavirus, Covid 19, Lockdown, STRATEGY
Posted in Brand Values, communication, Marketing, Purpose, Values
Posted in Brand Values, communication, Marketing, Purpose, Values
2019 GREATEST HITS
So,Greatness is all relative and Hits ain’t quite what they used to be! Nevertheless, here are the most viewed Value Innovator blogs of 2019. #3 Strategy doesn’t have to be complicated – Lessons from a car maker. The May 2019…
Tagged with: culture, self management, STRATEGY
Posted in business strategy, Company Culture, Strategic Planning, Values
Posted in business strategy, Company Culture, Strategic Planning, Values
Strategy doesn’t have to be complicated – Lessons from a car maker
The recent May press headline of JLR (Jaguar Land Rover) British luxury car brand (potentially) being purchased by French PSA Group (Peugeot Citroen Vauxhall) just shows how quickly their respective fortunes have changed. In 2014 JLR posted profits of £2.5B, whilst…
Tagged with: Business Planning, Growth, leadership, PSA, Strategic Planning, STRATEGY
Posted in Annual Plan, business strategy, leadership, Reviewing your Business Plan, Strategic Planning
Posted in Annual Plan, business strategy, leadership, Reviewing your Business Plan, Strategic Planning
Careers & Cocktails–now’s the time!
It makes more sense to plan your next move, when you are less frazzled, and away from the demands of the job. When you are relaxed and can enjoy the emotional and mental space that comes with a summer holiday…
Recharge your strategy from your sun lounger (or swivel chair)
The benefits of taking time away from the business with family or friends is well documented; no commute, no meetings, no emails, and no deadlines. You have time and lots of it to do the things you want to do,…
Are you spending enough time ON your business to deliver real Growth?
As the senior manager in your business you are responsible for setting the future direction of the business and your people are depending on you to make the right decisions. These decisions cannot be taken effectively, without spending sufficient time…
There’s still time to get online for Christmas.
“UK retailers are on course to dispatch a record 900 million orders in 2014, with 120 million orders predicted for December alone” (IMRG MetaPack Delivery Index) and if you and yours are anything like me and mine, that’s a lot…
Tagged with: Christmas, Content Marketing, customer engagement, know your customer, retail stores, SMEs, Social Media, STRATEGY, tips on
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Posted in Data, Digital Marketing, Engagement, Marketing, Proposition, Retail, Social Media
Great Products or Great Marketing – which one really matters the most?
When great products suffer from poor marketing they never become best sellers! “Wow that’s fantastic,why hasn’t everyone got one!” Can you imagine the emotions of the management when they heard the buyer say that about their product ! I for…
Tagged with: apple, branding, Budgets, culture, growth limitation, P&G, pandora, STRATEGY
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
Posted in Company Culture, Marketing, product, product development, product innovation, Proposition
