About Michael

As one of the UK’s most senior and experienced commercial professionals, Michael Donaldson has had to walk the talk, live with the consequences of his decisions and the actions of his teams, day in and day out, for many years.

Irrespective of shape, size or sector, the management challenges remain the same.

How to improve the performance of the people; the profitability of the product and the productivity of the process - these are the areas in which Michael excels.

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What people say

“Michael is a conscientious and dynamic leader. He took time to understand the challenges, provided innovative solutions and actively sought out opportunities to make the project a success.” Victoria Waugh,Fairtrade Foundation.

“Michael has been an excellent business mentor for my business, my confidence and enthusiasm has increased, and my sales are on track to grow by 25%.” Linda Randall,The Fabulous Lingerie and Swimwear Boutique.

“Michael delivered a great strategy day for the directors and staff of the National Association of Goldsmiths. Everyone was engaged, and I received only positive feedback from the participants.” Michael Rawlinson,CEO NAG

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Directors & Owners

Richard Branson's key selection criteria for engaging a consultant is that they: should have run their own business; experienced failure; know a bad idea when they see one; and be able to lead change.

Michael ticks all these boxes, but why listen to Richard? Speak to Michael and make your own mind up.

Recruiting SME Owners, CEO's and Directors on the M5 corridor between West Brom and Gloucester »


Telephone: 07817 305 122

Residential Address: Worcestershire Registered Office: The Value Innovator Limited. 16 Eastgate Business Centre, Burton-on-Trent, DE13 0AT.